Blue Buffalo losing pet speciality market share

Blue Buffalo losing pet speciality market share

Despite Blue Buffalo’s claim to be the pet specialty’s No. 1 food brand, more and more independent pet stores are phasing the brand out, resulting in a double-digit drop in the company’s sales within the channel.

In addition, despite reporting overall retail sales growth in the high single digits, the brand experienced a 7 percent drop in net sales in the second quarter, compared to the same period last year. While the company chalks this up to a “difficult comparison” to a period in which Blue Buffalo’s move into FDM generated 25 percent net sales growth, could at least some of it be the result of the company’s shift in channel focus? 

To read the full article, click on the direct link.