Martha Stewart brings expertise to CBD product development role

Canopy Growth Corporation and Sequential Brands Group, Inc. have brought Martha Stewart on board as an advisor in developing and selling new hemp-based CBD products for humans and animals.

“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Stewart. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”

Stewart has years of experience in broadcasting, consumer product development and merchandising to offer in this new partnership. She has also advocated for the health and wellness of companion animals and farm animals throughout her career.

“As soon as you hear the name Martha, you know exactly who we’re talking about,” shared Canopy Growth Chairman and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”

Canopy Growth reported it plans to invest between $100 and $150 million in a new hemp industrial park in New York State, which will be used as the company’s first hemp production facility in the US. Details about the upcoming hemp-based pet products have not been released.

Canopy Growth Corporation is a Canadian company that researches and develops a diverse portfolio of cannabis- and hemp-based consumer products. Sequential Brands Group is a US-based marketing company that manages the Martha Stewart media and merchandising properties. The Martha Stewart brand reaches approximately 100 million consumers monthly through media and merchandising efforts and her branded products appear in more than 70 million households.