An additional $25,000 will be awarded to one of the finalists during a final pitch competition in March.
Pet care startups Artie (Arizona), EpiPaws (Florida), Happy Bond (California), PDX Biotech (Alabama), and Sylvester.ai (Alberta, Canada) were shortlisted out of almost 140 entrepreneurs to receive $25,000 (€22,700) each and mentorship from Purina’s Pet Care Innovation team.
The selected companies represent some of the latest technology in the $123 billion (€111.8B) pet care industry, the company said.
The 5 startups will also participate in a pitch competition in March at Global Pet Expo in Orlando, where they will present their business to investors.
Nestlé Purina has been hosting this competition for the past 7 years, and it is said to have invested “millions of dollars” across a diverse group of young pet care businesses since it was established.
The latest articles
Japanese officials launch inspection to curb pet sales
Local governments want to limit the number of dogs and cats allowed by breeders and pet specialists.
Italian pet wellness company Jampy secures €1 million investment
The Milan-based firm wants to expand its portfolio across Europe and beyond.
Interzoo 2024: record-breaking over 2,000 exhibitors
The leading international trade fair for pet supplies will host exhibitors from 69 countries in the German city of Nuremberg in May.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.