The announcement from the Massachusetts-based manufacturer arrives amid rumors that the company plans to go public later in the year.
The pet food maker acknowledges that pet parents are interested in serving a plant-based human diet to their pets and announced the launch of its first plant-based pet food recipes.
Selected new products from the Wellness® and WHIMZEES® by Wellness® brands will feature sustainable protein sources and more variety for varying pet ages and life stages.
Wellness Pet Company aims to put a focus “on meeting the health needs of pets and the evolving interests of next-generation pet parents.”
“We’re committed to innovation that exceeds the demand for scientifically-proven health outcomes and to crafting natural foods and treats that support a long-lasting shared life of wellbeing,” said Dr. Danielle Bernal, Veterinarian with Wellness Pet Company.
The announcement arrives days after Bloomberg published that the company is planning to go public “sometime this year.” According to this media outlet, the company seeks over $600 million in the IPO. “That would give the company a value of around $2.5 billion,” it reads.
Wellness Pet Company did not comment on a request from GlobalPETS.
The latest articles
Purina starts 2024 with fewer sales but maintains yearly guidance
Nestlé’s pet segment is slowly recovering from price hikes, although it is still above average for the rest of the sectors. GlobalPETS dives into its latest quarterly financials.
Los Angeles temporarily freezes new dog breeding permits
The Californian city wants to curb the overpopulation of city-run animal shelters.
Musti makes changes to its board and financial year
The Nordic pet retailer adds 3 new faces to its Board of Directors following the recent business acquisition.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.