Ÿnsect launches its first product in the US with partner

The partnership will start with dog treat brand, Bernie’s.

With the world’s largest vertical insect farm in France, and a new farm to follow in the US, Ÿnsect transforms Molitor and Buffalo mealworms into premium, sustainable ingredients to feed animals, fish, plants, and humans. Having raised around $425 million USD, Ÿnsect exports its products worldwide.

The collaboration with Pure Simple True LLC to add Molitor larvae protein into Bernie’s soft treat Tender Medallions is a significant step towards further Ÿnsect development in the United States.

“We are very pleased to launch with Bernie’s our first insect-based product in the USA. Insects are not only a sustainable solution to feed the world, but also a high-value ingredient for pet health. Independent studies have shown that mealworm protein is highly digestible (with an 86% peptic digestibility), hypoallergenic and can even decrease skin diseases. This collaboration is another important step in Ynsect-US strategy.” Added Antoine Hubert, CEO of Ynsect.

Pure Simple True LLC was founded in 2020 and is a Direct-To-Consumer player, owning and controlling their production and supply chains.

“Pet parents are increasingly expecting highly nutritious and sustainable products for their companion animals. At Pure Simple True, LLC we are thrilled to share with Ynsect a commitment to bring to consumers these high-end products. The launch of Tender Medallions is the result of a partnership lead by a common vision of the food system, and a shared vision of a more sustainable nutrition.” Added Jean-François Herve, CEO of Pure Simple True.