Pet food startup TABPS Pets’ market ambitions
The Indian firm is looking to expand its Ayurvedic pet products after a capital injection.
Coimbatore-based TABPS Pets received ₹6.5 Crore ($78.1K/€71.7K) in funding at the beginning of the year from a pool of investors, including Indian cricketers Hemang Badani and KS Bharat.
The investment will be used for research and development (R&D) and to optimize formulations of their Ayurveda-led functional treats, supplements, pet food and grooming products.
The company’s products are currently available in 2,000 pet stores in Southern India, and it plans to expand its range to an additional 5,000 stores by March 2025.
TABPS Pets is also looking forward to onboarding 2–3 distributors in this period. “We want to be an omnichannel player. We were not going to be a B2C or a physical player alone,” says Founder Prabhu Gandhikumar in a conversation with GlobalPETS.
International expansion and new products
The funding will also allow the company to grow “deeper roots” in markets like the Middle East and the UK.
Amazon is also a priority for the company in markets like the US. TABPS Pets recently announced its expansion to Australia thanks to a partnership with the e-commerce giant.
The Indian pet firm expects to achieve a revenue of ₹20 Crore ($2.4M/€2.2M) by 2026.
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