Consumer insights

A survey across six markets reveals that while dry food is highly competitive, wet food tends to show stronger brand concentration.

Central banks in the US, UK and EU keep policy unchanged after March meetings as they await the outcome of the Middle East crisis.

Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.

A new survey reveals that owners value trustworthy ingredients and are willing to try innovative options when backed by vets or good reviews.

As pet ownership continues to grow at a steady pace, households in the country are showing new patterns of spending, care and brand loyalty.

American owners are shopping for pet food frequently and increasingly online, while Canadian pet parents are buying less often and prefer brick-and-mortar stores.

As the competition intensifies, brands that manage feedback strategically can gain an edge in visibility, credibility and conversion.

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.