Consumer insights

Chewy, Petco and PetSmart see stronger engagement than Amazon and Walmart, with enrichment and functional products driving demand.

Food accounts for the majority of revenue, while accessories decline amid an overall flat market.

Food and veterinary services dominate spending as the market increases 3.7% year-on- year.

A new survey finds that most pet parents buy these kinds of items a few times a year, with spending shaped by changing budgets and shifting shopping habits.

After years of ‘natural’, grain-free and human-grade claims dominating innovation, market growth in the US is now increasingly driven by precision health positioning.

Driven by changing consumer habits and attitudes, brands are rethinking packaging formats, materials and messaging, with a heightened focus on clarity and credibility.

Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.

The most recent APPA report provides detailed insights into trends in feline care – with the data showing that consumers are more mindful than ever of their companion’s wellbeing.

Pet food persists as an appealing category for retailers and investors alike, but value remains king in the bid to attract and retain British shoppers.

As birth rates decline globally and families become smaller, dogs and cats are increasingly at the heart of the household.