Country reports
Germany’s pet population declines slightly in 2025, sales hold steady
Food accounts for the majority of revenue, while accessories decline amid an overall flat market.
$158B: US pet industry maintains steady growth through 2025
Food and veterinary services dominate spending as the market increases 3.7% year-on- year.
Belgium: Stability defines an evolving pet landscape
Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.
Keeping pace with UK spending trends
Pet food persists as an appealing category for retailers and investors alike, but value remains king in the bid to attract and retain British shoppers.
Africa snapshot: ownership rates, feeding habits and market trends
Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.
Understanding Canadian pet parents
As pet ownership continues to grow at a steady pace, households in the country are showing new patterns of spending, care and brand loyalty.
Turkey: Cat-centric pet economy presents opportunities
As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.
North African pet industry: A fast-growing region with untapped potential
Despite a lack of comprehensive data, industry experts anticipate the pet market in this area expanding significantly beyond traditional retail in the coming years.
Country report: Germany – Larger and more discerning than ever
The German pet industry is a strong economic driver with vast potential. Yet continued success in this sector takes strategy, innovation and staying power.
Country report: Thailand – Will the boom in thai pet food exports continue?
It’s one of the most rapidly growing pet sectors in its region but, while Thailand’s competitive outlook is encouraging, new tariffs could prove to be an obstacle.









