Country reports

US dog and cat food exports declined by 3.5% in 2025, prompting industry players to accelerate diversification strategies in international markets.

New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.

Nearly 8 out of 10 sales in the country’s pet sector came from pet food, while e-commerce continued to increase its share of turnover over the year.

Food accounts for the majority of revenue, while accessories decline amid an overall flat market.

Food and veterinary services dominate spending as the market increases 3.7% year-on- year.

Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.

Pet food persists as an appealing category for retailers and investors alike, but value remains king in the bid to attract and retain British shoppers.

Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.

As pet ownership continues to grow at a steady pace, households in the country are showing new patterns of spending, care and brand loyalty.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.