Country reports

Half of UK consumers now prioritize quality over price, while convenience drives supermarket dominance in pet product purchases.

A new generation of engaged pet parents is refashioning consumption habits, raising expectations and creating new opportunities across food, retail and services.

The expansion of specialized retail beyond major centers, as well as investment in local production boosted by public funding, are key to understanding the driving forces of the Portuguese pet segment.

While ownership continues to grow, APPA reveals how pet parents are reallocating budgets toward essentials and becoming more cost-conscious.

Fish numbers decline 13.6% year-on-year, while cats and dogs also record slight drops but remain the most common companion animals.

Digital channels hold steady at 28% for dog food and 21% for cat food, while supermarkets remain the dominant retail channel.

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

An AI analysis of 50,000 reviews reveals strong product offerings but highlights service and checkout frustrations.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.