Country reports

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

An AI analysis of 50,000 reviews reveals strong product offerings but highlights service and checkout frustrations.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.

A recent survey reveals that the monthly pet care budgets rose by 20% over the past year, while owners anticipate inflation in services and supplies.

New 2026 industry data highlights strong offline purchasing habits, rising insurance uptake and dogs as the dominant pet.

US dog and cat food exports declined by 3.5% in 2025, prompting industry players to accelerate diversification strategies in international markets.

New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.

Nearly 8 out of 10 sales in the country’s pet sector came from pet food, while e-commerce continued to increase its share of turnover over the year.

Food accounts for the majority of revenue, while accessories decline amid an overall flat market.