Ikdeep Singh will lead the manufacturer’s strategy to grow its pet nutrition business to 50 new markets worldwide.
Ikdeep, who will also become a member of Mars Petcare’s global leadership team, will bring his comprehensive experience as a âtransformativeâ and âpurpose-drivenâ leader.
âHe has established himself as a strong, well-respected leader. He brings a wealth of global experience to the role and has a clear focus on our people and purpose: a better world for pets,â noted Poul Weihrauch, President of Mars Petcare.
Ikdeep Singh joined the company in 2020 as Pet Nutrition’s Regional President for North America, the largest market for the Pet Nutrition branch. He helped to develop the business with a focus on digital transformation, innovation and data leveraging.
Before entering the global pet food field, he served for 6 years as President of the LâOréal Group across Consumer Products and Luxury divisions in North America, and worked for 14 years at multinational consumer goods corporation Procter and Gamble.
The Mars pet nutrition portfolio encompasses more than 30 brands, including Pedigree, Whiskas, Sheba and Cesar.
The latest articles
Digital boosts revenue of Petz in Q1 2024
The Brazilian pet retailer posted an online gross revenue increase of 16.6% vs. a drop of 6.1% in its physical stores.
Russia’s pet population has risen 11% since 2020
New data reveals that last year, more than half of households in the country owned a pet. GlobalPETS dives into the insights.
The American Kennel Club acquires grooming certification program
The Professional Grooming Credential is a voluntary scheme to validate pet groomers’ knowledge and technical skills.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.