SPONSORED
by Kika Group
The story of how a Silver Poodle and a passion for the well-being of pets led to a growing pet group.
Founded by Janita Januškauskaitė- Plungė, KIKA GROUP’s journey began over 3 decades ago with a simple yet profound love for animals and a desire to make a difference in their lives.
The inspiration behind this proudly family-owned business stemmed from a beloved companion, Kika: a Silver Poodle whose presence sparked a lifelong devotion to the world of pets.
Today, the company’s holistic approach starts with recognizing the issues that pet owners face, before actively working on providing solutions to make everyday life easier for all pet owners, breeders and groomers.
The group
The KIKA GROUP consists of a pet retail business, a pet food factory, a treats factory and globally known brands Nature’s Protection and Tauro Pro Line.
The group is also home to the Tauro Grooming Academy and Tauro Kennel, the birthplace of many world-champion dogs whose everyday needs, issues and wellness inspire many of the group’s products.
From its humble beginnings, the company has grown into a global presence in pet care, with an American subsidiary as well as partners in more than 60 countries worldwide and partnerships with over 700 businesses. KIKA GROUP’s success is a testament to its unwavering commitment to excellence and a steadfast belief in the power of holistic pet care.
The 80-20 rule
At the heart of the approach lies the 80-20 rule or ‘Pareto Principle’. When applied to pet care supported by the group’s decades of experience and industry knowledge, this guiding philosophy emphasizes the critical balance between the fundamental elements of a pet’s well-being – nutrition (80%) and daily care and veterinary attention (20%) – to ensure optimal health and happiness for pets.
This elegantly simple yet profoundly impactful concept serves as the cornerstone of the KIKA mission, informing every decision the company makes, from product development to educational initiatives. It is also the foundation for building the range of products dedicated not only to solving current problems but also preventing future ones. For example, the company is working hard on solving pet allergies.
Balanced nutrition (80%)
Just as a balanced diet is essential for human well-being, nutrition is the foundation of a pet’s health and vitality. According to various research papers, the pet industry will start facing a high- quality materials crisis by 2028. Based on the information provided on the label, consumers may not be able to discern the quality of the ingredients. Nevertheless, the pets themselves will notice the difference. The difference could even become visible in the shape of a noticeable increase in allergy symptoms.
KIKA’s flagship brand, Nature’s Protection, is dedicated to providing pets with the highest-quality nutrition possible, which is why the company has started looking for – and using – only raw materials that are trusted to be the best. Crafted with premium ingredients, and sourced sustainably and ethically, Nature’s Protection products offer a diverse range of premium dog and cat food, treats and supplements.
With an emphasis on natural, nutrient- rich proteins like salmon, white fish, krill and even insect larvae, Nature’s Protection delivers nutrition that nourishes pets from the inside out, promoting optimal health and vitality for years to come.
The products go one step further. KIKA aims to solve problems and offer health benefits for cats and dogs with functional products that provide more than just nutrition. After years of hard work and research, the company has created the ‘crown jewel’: White Dogs dry food that tackles brown tear stains.
Daily care and veterinary attention (20%)
While nutrition lays the foundation for a pet’s well-being, it is daily care that rounds out the equation. Daily care encompasses a range of activities, including grooming, exercise and mental stimulation, all of which are essential for maintaining a pet’s physical and emotional health.
Meanwhile, regular veterinary check- ups are crucial for early detection and prevention of health issues. KIKA believes in natural pet care, which is why its Tauro Pro Line brand offers a diverse range of natural pet cosmetics and innovative grooming equipment. The products are meticulously crafted to be gentle yet effective by utilizing the power of nature, based on natural ingredients that are safe for pets and the environment.
From revitalizing shampoos infused with essential oils to expertly engineered brushes and clippers, Tauro Pro Line products epitomize luxury, efficacy and innovation, ensuring that every grooming session is a moment of joy for pets, groomers and owners alike.
Beyond just products
The KIKA GROUP’s commitment to pet wellness extends beyond just products; the company is dedicated to educating and empowering pet owners to make informed choices for their pets.
One of the proudest achievements to date is the ever-growing worldwide community of pet lovers sharing their success stories and before/after examples every day. In addition, the group receives numerous personal messages from business partners sharing in the joy of spreading health and wellness.
Through innovative product formulations, eco-friendly manufacturing practices and educational initiatives, the KIKA GROUP is looking forward to shaping the future of pet care for generations to come.
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