21st edition of GlobalPETS Forum! Get into the heart of the consumer
Traditionally, a marketing approach targets a customer. But customers are changing, and this is no longer enough. Getting into their hearts is how to achieve customer loyalty for your company and brand. The GlobalPETS Forum programme and the content of the speeches focused on how to do that.
Omotenashi – the customer is god
A statement that set the ball rolling: a brand has to have purpose. When that is established, the brand has to keep acting on it. Purpose is…
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