Acquisition of Thrive Pet Foods: the future ahead for the British brand

Swedish consortium of super-premium pet food brands Petbuddy Group (PBG) has acquired Thrive Pet Foods for an undisclosed amount, adding the product portfolio to its 8 existing brands.

The acquisition of the British pet food and treat manufacturer represents a “significant milestone” in PBG’s journey to expand its global reach and enhance its product portfolio.

“With this acquisition, we will be introducing new and exciting products, including freeze-dried complete foods for cats and dogs,” shares Alexander Retzlik, CEO of PBG.

Investment

GlobalPETS learned that the company will engage “significant investments” in the Thrive brand to “elevate it to a global leader.” This includes expanding product lines and distribution channels to meet the growing global demand for high-quality pet food.

The Swedish group will also leverage its sales, distribution and production synergies across the Nordics and the UK to “ensure efficient market penetration and sustained growth” for Thrive.

PBG currently exports its products to 50 countries, significantly broadening the market opportunities for Thrive’s portfolio.