AgroBiothers acquires Swiss pet care brand Bogar
The French pet care company hopes to boost its market presence and bolster the position of pet hygiene brand Vetocanis.
With the takeover, AgroBiothers aims to offer new expertise in hygiene and care to Bogar’s customers and introduce new products within the next 2 years.
Both firms will continue to focus on and grow their existing markets but will benefit from joint synergies and product ranges starting in 2024.
The company aims to capture a larger market share in Europe with Vetocanis, which it claims has a market share of 35% in the pet hygiene and care segment, and the addition of Bogar’s pet hygiene and anti-parasite product portfolio.
AgroBiothers will retain Bogar’s German team, which the company says will pursue business in the country and accelerate the company’s portfolio.