Are holistic pet foods redefining the superpremium segment?
The superpremium segment is generally reserved for the highest quality products, typically positioned on clear-cut ingredient or targeted health claims. ‘Natural’ and ‘holistic’ pet foods are increasingly taking over this space.
Holistic versus natural
In the US market, ‘holistic’ pet foods form an important though amorphous segment of ‘superpremium’. The term superpremium itself, like the divide bet…
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