Cat litter that conserves resources
Jelu-Werk develops and manufactures natural fibres for litter products, pet food and animal feed: purely natural products for all aspects of keeping animals.
In doing so, the company attaches maximum importance to superior quality, sustainability and resource conservation. Its latest product is a particularly absorbent clumping litter made from wood fibres.
How it all started
Jelu-Werk is a medium-sized family firm in Germany that has been manufacturing natural fibres and flours for over a century. Under the stewardship of the third generation of the Ehrler family, the company is a symbol of tradition, quality and innovation, always paying attention to what its customers need. It is located at the heart of a nature conservation area and uses regionally sourced raw materials where possible. These are processed purely mechanically, thereby giving rise to neither waste products nor emissions.
Dietary fibre for pet food
The company uses innovative methods to turn renewable and sustainable raw materials such as wood, lignocellulose and cellulose into versatile natural fibres.
The purely vegetal fibres constitute a functional additive that improves the properties and production processes for many products. The company supplies its natural fibres to the food industry and manufacturers of pet food and animal feed as well as to the technical industries. In the food industry, innovative fibres from Jelu-Werk are used as dietary fibre to improve the nutritional properties of food. They are also added to pet food and animal feed to increase the proportion of dietary and crude fibre. This promotes and aids gut health and metabolism in animals, helping to keep them healthy.
Highly absorbent clumping litter for cats The company recently developed a clumping cat litter made from wood fibres.
With its high absorbency and clumping capacity, the new cat litter has already won over many cat owners. In contrast to the widely available mineral cat litter, this new product is made from renewable raw materials. It thus conserves resources, is compostable and can be disposed of in small quantities in the toilet.
The company markets its new clumping litter under the Cosycat brand directly to consumers. It also supplies it to retailers and the industry in private label form.