After acquiring Beanie, a superfood supplement brand, AlgoGroup created a spin-off brand for pets and extends its roots in the pet industry. The company already has brands like premium UK-made fish-based dog treats brand Woofs and plant-based pet supplies brand Pogi's Pet Supplies.
They used granular consumption patterns in the pet supplements space to create spin-off brand Beanie for Paws.
How does AlgoGroup work?
Their consumer-to-manufacturing (C2M) model leverages consumption data across its internal e-commerce sales channels, plus external digital signals to identify product trends and consumer insights for smarter and faster manufacturing decisions.
The search for more partners
AlgoGroup looks to grow its coalition of brands by democratizing e-commerce infrastructure, data-driven insights and its growing distribution ecosystem
Fueled by profitable growth, AlgoGroup is launching a Brand Incubation Program to welcome more brand partners and empower them to scale faster by providing support in e-commerce infrastructure, data-driven insights and a distribution ecosystem. By building an AI-powered software that captures and analyses consumption patterns in real-time, AlgoGroup hopes to shorten the average production cycle to as little as 2 months, significantly enhancing agility in manufacturing. Algo also constantly invests in its distribution ecosystem to elevate brand value of its brands, including co-creating major industry events to help brands raise awareness.
“With our roots in building and operating a collection of e-commerce platforms, AlgoGroup has first-hand access to consumer preferences. This unique access to data and consumer feedback allows us to invest, build or partner and scale emerging concepts that customers love and yet have been overlooked by the traditional players,” said Chris Fung, Executive Director of AlgoGroup. “Our goal is to light up the consumer products universe by working with and building a coalition of brands which encapsulate our vision. Our mission is, and always will be, to empower brands and the process of brand building. We are eager to bring more brand concepts into the spotlight.”
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