Consumer trends drive pet food development globally
BENEO conducted a pet food survey among 2,500 respondents in Germany, the UK, the US, China and Brazil to explore the increasing focus on health and wellness and how this trend is addressed with functional pet food ingredients.
Search for quality
Worldwide quality is the key driver for 40% of pet product purchases, followed by price and promotions (28%) and familiarity with the brand/product (…
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