The chunks first hit the market in 2016. Four years later, Edgard & Cooper has already sold about 6 million bags of pet food. The company is active in 13 European countries, has an annual turnover of 25 million euros and has 100 employees.
Things are going fast for Edgard & Cooper, and the intention is to move up a gear soon. In the past week, the company raised $ 22 million – almost 19 million euros – in investment money from two investment funds, DLF Venture and The Craftory, a vehicle of several AB InBev members. “These are funds that are mainly concerned with ethical entrepreneurship, and we have set that first. The bags of our pet food are biodegradable and even though a young company needs a lot of money: we have been investing in charities from day one. We put 1% of our turnover – this year already 250,000 euros – into the Edgard & Cooper Foundation every year.
They want to grow and become a top brand in Europe, but not at all costs. The capital injection enables us to invest in IT, brand development and our range of kibble, snacks and wet food. There are currently about 30 vacancies open to make Edgard & Cooper even more of an international story.
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