Effeffe | Italy
Effeffe is the strong partner you can rely on for private label pet food.
The Ferrari idea
Back in 1986, Angelo Ferrari had a very good idea: for the company he had founded to focus on private labels and co-manufacturing. Effeffe has developed and produced dog and cat food ever since.
Effeffe has more than 80 employees working at its headquarters, new quality centre and main plant (annual capacity 70,000 tons) in Pieve Porto Morone, south of Milan. Its product portfolio consists of four distinct ranges – over 130 formulas in every pet food segment, from standard to super premium. Each product has a high nutritional content and can be customised to specific needs: single-protein, functional, organic or grain-free.
With over 60% of the Italian private label market, Effeffe is a leading European player. The company has an international focus and operates in 17 countries: Albania, Croatia, Cyprus, Czech Republic, France, Georgia, Greece, Israel, Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Turkey.
Milestones
1986
Company founded
1986-1995
Focuses on private labels and co-manufacturing
1995
First pet food company in Italy to be awarded ISO 9000 certification for dog and cat food production
1996-2000
Establishes joint venture with specialised US group.
First collaborations with large groups in specialised
and grocery channels in Italy and abroad
2001-2009
Gains trust of major companies, consolidating its position as reputable manufacturer of private labels. Continues to expand production capacity and introduce new formulas
2009-2018
Becomes leader in private labels in Italy
Quality, research, innovation and safety
Effeffe has constantly invested in quality and research to guarantee the safest and best possible pet food. Its new quality centre carefully selects ingredients and conducts over 200,000 checks on raw materials (95% of domestic origin) and production processes.
Strict supply chain control, traceability, an NIR system for real-time analysis, UNI EN ISO 9001 certification, and an HACCP system are just some of the company’s strengths, as well as its long-time cooperation with the University of Bologna’s Veterinary Department.
Ethical company
Shared values have always been at the heart of Effeffe – a love of pets and respect for their nutritional, physiological and ethical needs; attention to ingredient selection; focus on GMO-free and organic.
Effeffe Pet Food S.p.A.