Looking for unique, marketable product features and differentiating marketing messages in branded and private label products? Plant-based dietary fibres are not only a rich source of product innovation, they also respond to the consumer demand for vegetarian and sustainable alternatives.
Marketing statements
First of all, plant-based fibres allow pet manufacturers to make product claims such as less obesity, better metabolism, improved gut health, dental care and support of healthy diets for agile animals. This could all be used in marketing and product development to create competitive advantages.
Secondly, plant-based fibres are sustainable, meeting consumer demand for natural sourcing, sustainable life cycles and pet natural well-being.
Innovation by new techniques
Plant-derived dietary fibres can supply a wide variety of technical features, such as usability, health benefits and the optical appearance of the food. Applications are even possible in areas like niche and surface designs, moisture management and texturising. In parallel, the right fibre input could also lead to cost reduction or process optimisation.
The best fibre tools
To create these marketing claims and deploy these technical benefits, the pet food manufacturer needs a toolbox. Specifically, a toolbox with a wide portfolio of specified dietary fibres, manufactured from cereal, cellulose, fruit, vegetable or sea related plants, following different functionalities, specifications, properties and applications.
Setting the standard
To support new ideas based on fibre solutions, JRS J. Rettenmaier & Söhne sets the standard in raw material know-how and applications, operating 14 specialised dietary fibre plants in Europe and the US. The company has a new pilot plant and test centre for the pet food business, located at its headquarters in Rosenberg, Germany.
Experienced pet food manufacturing professionals and food technologists based at the site support recipe development, product or process optimisation, pilot production and series conversion. For more than 140 years, JRS has been refining the intelligent possibilities that nature offers. JRS is adapting to the circular economy in the best possible way, by choosing the raw materials carefully and reducing the CO² footprint more and more. For example with the new Biomass Power Plant that saves up to 13,000 tons CO2 emissions in production.
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