Finding your way around Interzoo
The world’s leading pet trade fair Interzoo is still growing. Great news, but it also poses a challenge for Interzoo organiser WZF: how to provide guidance and orientation for a show covering a space larger than sixteen football fields?
Increased accessibility
For 2020, several measures have been taken to help visitors get the most out of the trade fair.
“Interzoo has added a third entrance at the north-west end of the exhibition venue. Direct access from public transport means that the west entrance is an additional way for trade visitors to reach the north-western part of the exhibition venue quickly and more conveniently,” says Rowena Arzt, Director of Exhibitions at WZF.
The second improvement is segmentation of the ‘Product Showcase’, where exhibitors traditionally have the opportunity to present outstanding products. This time, to give a better overview, the special display area will be split into different product groups. Visitors will now be able to focus on products in the pet categories they are most interested in.
“As many trade visitors are interested in several categories, and exhibitors also have products for various pets in their portfolio, there will be no such segmentation in the halls,” Rowena Arzt emphasises.
The start-up area
There will be a new section at the upcoming Interzoo: a specially designed international start-up area. Here, young companies from all over the world will have the opportunity to present themselves and their products, right next to the joint stand for young, innovative German companies. So hall 11 will be a meeting point for the ‘young and wild’! The outstanding success of the pavilion for young German companies – which was first offered in 2018 and is already fully booked for 2020 – shows that there is a demand for this type of initiative.
Country pavilions
Country pavilions are also a long and successful tradition at Interzoo. They provide orientation for customers who want to look deeper into specific regions, and serve as an easy point of contact. The largest pavilions at Interzoo 2020 will represent China in halls 3 and 3A, the US in hall 7 and the UK in hall 9
Searching the database
The exhibitor and product database on Interzoo’s website is an important tool for orientation before and during the show. All exhibitors, and many of their products, are listed here. Visitors have the opportunity to generate and save a personal list of favourites which they can access wherever they are. The search function has been extended for Interzoo 2020, with extra filter options.
Human assistance
In addition to digital improvements, the human factor still plays an important role at Interzoo. Staff at eleven info counters can help visitors find their way around.