Geohellas | Greece
The natural way – premium, natural cat litters Although foremost a technical clays company, Greek-based Geohellas also specialises in the production of premium quality, clay cat litter. Sourcing from its own reserves – one of the largest attapulgite and bentonite deposits in Europe – the company processes over 100 million kilos of clay every year.
Green sourcing for high-quality products
Geohellas started operating in 2004, with a strong focus on industrial products, like agricultural carriers, molecular sieve binders, bleaching earths, animal feed supplements, industrial absorbents and more. Nowadays, the company’s modern processing plant has an annual production capacity of 160 million kilos and exports to 50 countries worldwide. From mining clay from its own natural reserves, to production and packaging: Geohellas’ operations offer maximum transparency within a fully integrated production process. Packaging ranges from big bags to small consumer bags (paper or plastic) and carton boxes.
Cat litter as an added-value technical product
The production and sales of cat litter products started in 2007, exclusively for private label brands. As with the rest of its technical products, the company guarantees the development of superior quality, natural clay cat litters. The company’s expert and dedicated R&D department has brought high-value cat litter solutions, including clumping ultra-compact and lightweight, absorbent ones.
2008 saw the launch of Geohellas’ own cat litter brands: Imperial Care®, Cat Leader® and Who Cares®. To this day, they continue to expand their network, making both branded and private label cat litter products available to clients worldwide.
Product innovations
Similarly, the company continues to invest in product innovations in order to bring the best products to pet owners and their beloved pets. For example, their European patent for a unique silver-ion based cat litter, provides a 99.9% bacteria-free environment. The latest innovation is set to be presented at Interzoo 2020. This double odour-attack cat litter uses an advanced science aroma formula for targeted and effective odour elimination.
Responsive, reliable and committed, Geohellas follows a value-adding approach to its cat litter products, which has secured the company a growing industry reputation and the ability to expand from Greece to all five continents.