Global pet population at 1 billion, cats lead the way

The 2024 Global Pet Parent Study estimates the global pet population at around 1 billion. Cats are more popular pets among men than women, with 52% of men owning cats compared to 48% of women. Of the 56% of respondents who own a cat or dog, 47% are first-time pet owners.

The survey also identified barriers to pet ownership, with unsuitable living conditions and high pet maintenance (18% each) cited as the main reasons by non-dog owners. For potential cat owners, furniture damage (15%) and allergies (11%) were common deterrents.

The US emerged as the most pet-friendly country, followed by Canada, Brazil, India, South Africa and New Zealand, and 42% of respondents reported living in pet-friendly neighborhoods.

The study surveyed 20,000 people across 20 countries – Canada, the US, Mexico, Brazil, South Africa, the UK, Germany, France, Italy, Spain, Turkey, Poland, India, Thailand, Indonesia, Philippines, China, Japan, Australia and New Zealand – between 1 March and 4 April 2024.

Influences on pet ownership

Family (26%) remains the most significant influence on pet ownership, followed by friends (21%), social media (13%) and veterinarians (11%).

The survey also found that vets significantly impact healthcare decisions (40%) and pet food selection (29%), while social media has a strong influence on puppy (16%) and kitten (19%) parents.

Generational trends

Gen Z (those born from 1997 to 2012) and Millennials (people born between 1981 and 1996) lead the way in prioritizing their pets, with 45% and 40%, respectively, considering them the most important aspect of their lives. Comparatively, only 29% of older generations feel the same.

Gen Z and Millennials are more likely to have younger pets, with 72% of kittens and 70% of puppies belonging to them. In contrast, Baby Boomers tend to own older pets.

Additionally, 45% expressed a preference for sustainable, ethically produced pet products, especially among Gen Z.

Spending habits

Following the previous trend, another 2024 survey of 2,000 British cat and dog owners conducted by UK-based retailer Pet Drugs Online found that Gen Z and Millennial pet owners are the biggest spenders on pet essentials, splurging £936 ($1,227/€1,111) annually.

While the general monthly national spending average is £64 ($83/€76), pet owners between the ages of 18 and 34 spend £78 ($102/€92), compared to older pet owners above the age of 45, who stick to a monthly budget of £52 ($68/€61).

Additionally, Gen Z allocates 17% of their spending to pet toys, compared to 8% by older generations.