Going beyond cats and dogs: embracing and protecting biodiversity

After being absent for several years, Almo Nature is planning on making a splash at Interzoo. The company wants to demonstrate how a pet food company can not only bring the best quality products to market, but also care for the planet and defend biodiversity.

How it started

In 2000, Pier Giovanni Capellino founded the company to make his dream come true: the world’s first wet pet food made from 100% HFC ingredients, i.e. ingredients originally suitable for human consumption. It was a new quality standard that many would follow.

In 2019, one year after the establishment of Fondazione Capellino, Pier Giovanni and Lorenzo Capellino donated 100% ownership and voting rights of Almo Nature Benefit to the Foundation in perpetuity. The Fondazione Capellino is the sole shareholder of Almo Nature and its subsidiaries (the Almo Nature Group). Its motto, ‘All profits to the planet’, clearly illustrates the Foundation’s core purpose of environmental activism. And anyone who buys Almo Nature products directly contributes to the Foundation’s projects.

Focus areas

The Foundation is active in several different areas: Habitat & Biodiversity Corridors aims to conserve and create new biodiversity corridors with projects in Europe, Africa and South America. The Climate Change activity area studies and implements solutions that help mitigate the effects of climate change.

Biodiverse Agriculture researches models for integrating agricultural production and biodiversity. Impact of Human Activities on Biodiversity is dedicated to defining a universal metric for measuring the impact of humans on biodiversity.

With concerted action to give back to the planet what is taken from it to produce goods and services, Almo Nature sets a virtuous cycle in motion and invites everyone to follow it – everything must return to nature without damaging it or altering its delicate balance.

What can you do?

Almo Nature’s communication in Nuremberg appeals to the individual animal-loving citizen, but also to companies in the pet food industry, to break the inertia and become aware of their impact on nature and consequently act to help safeguard biodiversity.

We all need to protect biodiversity because we are at a crossroads: many species, including humans, are at risk of disappearing from their habitats and we must prevent this! To do so, everyone must commit to act, without exception.