Hungary: the growth driver in pet product space
The pet supply market has never really lost its shine in Hungary, not even during the financial crisis about a decade ago, when most merchandise categories struggled to grow. However, in recent years the Hungarian pet product space has seen tremendous growth, driven primarily by significant premiumisation.
Premiumisation
Pet owners are now looking for more high-quality and value-adding products, instead of focusing strictly on price points and smart shopping. Many customers are…
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