Imerys Absorbents | Denmark

 

A fruitful partnership

Damolin is known for its unique raw material, Moler, a highly absorbent material, only found on a few islands in Denmark. Damolin is also well known for its wide range of cat litter products. Imerys on the other hand, is a world leader in mineral-based specialties with focus on innovation.

Now that Damolin has become part of the group, as the Imerys Absorbents business unit, the combination is stronger than ever, especially when it comes to offering a widespread portfolio of quality products for the pet litter business.

Focus on innovative solutions

Imerys has 270 industrial sites in more than 50 countries and employs 18,500 people worldwide. The company generated a revenue of €4.2 million ($5 million) in 2016 and launched 90 new products, including 18 with an environmental benefit.

The group supplies high value-added functional solutions to a great number of sectors, from process industries to consumer goods. In its ten Technology Centres around the world, Imerys focuses on innovation and develops new solutions to arising customer needs, based on its scientific expertise, technological knowhow and mineral resources all over the world.

Moler – a raw material with benefits

Moler is a natural product deposited more than 54 million years ago. It is a unique combination of diatoms and clay, and the basic qualities are its ability to absorb, to retain and to insulate. The raw clay is calcined, meaning it is burned at approximately 750 ºC; through this process, the product becomes sterile and the grains become hard and super absorbent, making them ideal for use in a cat litter tray.

Bentonite – a bestseller in the pet litter market

Both Imerys and Damolin have until now included the mineral bentonite as part of their portfolio for cat litter, but the strong new unit they now represent gives them a good starting point for presenting an even broader range of this popular clumping cat litter product.

Access to extraction sites all over the world, combined with many innovation centres, results in high-quality bentonite cat litter products, whatever colour, grain size and clumping ability is needed.

A strong private label partner

Damolin has always been a very strong partner when it comes to offering private label solutions to customers, and this will continue under the umbrella of Imerys Absorbents. The company has lengthy experience with all aspects of packaging development.

Imerys Absorbents is aware of the importance of a professional customer service, and is very keen to comply with the specific demands of the customer.