Impact of COVID-19 on the Canadian pet industry

Essential lobbying

In a country divided into ten provinces and three territories, with each region responsible for its own COVID-19 protocol, it has been extremely difficult to determine the regulations needed for businesses to operate properly. PIJAC Canada, the Canadian pet industry trade association, worked closely with the Canadian Federation of Independent Business to successfully lobby regional governments. It pushed hard for pet business to be allowed to deliver much-needed products and services to their clients in-country and abroad.

Smart technology use

Brick-and-mortar businesses have had their fastest evolution in history, as they learned to balance in-person and online experiences.

In a 2020 Packaged Facts survey of the Canadian pet market, 32% of dog and cat owners reported no change in their pet product spending during the pandemic. With 95% of them strongly agreeing that pets are family, selecting products or services for their companion is an emotional investment. Families appreciate interacting with professionals who care about their pet’s well-being. This kinship makes a shopping experience about much more than commerce.

Canadian businesses quickly reacted to the pandemic by adding layers to their existing operations. They made smart use of online technologies (shopping, consultations and training services) to deliver what their clients needed. In doing so, business owners provided a convenient virtual experience while still maintaining the important emotional connection in an industry grounded in community support.

Vital services

Pet services also had to make adjustments. When lockdowns went into effect, pet owners could no longer use health-related grooming services, leaving them without access to training and behaviour advice for their pets. This brought to light the necessity of these services for both the physical and mental health of Canada’s pets, and is an ongoing agenda item for discussions with governments.

Going global

For small to medium size manufacturers, the leap forward in online enterprise opens up a host of opportunities. PIJAC anticipates companies taking advantage of this by branching out beyond regional and Canadian borders through participation in international trade events.

Supporting recovery

COVID-19 has taken its toll on more than just revenues. Business owners are working harder than ever before, and that is contributing to mental health issues. Average recovery time for small Canadian business is projected to be 1.5 years. An effective response to the consequences of the pandemic requires active and targeted government funding measures and campaigns to support local enterprise. It also calls for recovery guidance and plans for a robust and sustainable growth trajectory for this vibrant and competitive industry.

PIJAC anticipates renewed growth in the pet industry post-pandemic, as businesses take what they have learned from the past year and apply that wisdom to future strategies.