The innovative scratching tree brand
Since 2017, Petrebels has been working on designing stable, trendy cat trees around the world. The 2021-2022 collection proves once again why Petrebels’ products are truly unique.
Robust and trending design
“Designing a nice cat tree is not difficult. Making a great design that is also attractive to the cat, is,” according to Dennis Steenbakkers, owner of Petrebels. “This is where our strength lies. We understand the needs of cats, as well as the taste and wishes of cat owners.”
New and well thought out styles, that seamlessly match current trends, make Petrebels live up to its name. Modern, contemporary and clean-cut design in combination with super-strong materials, offers exactly what a cat needs.
Using technology
At the beginning of this year, the company launched Petrebels@Home: 3D models and Augmented Reality (AR) that together create the perfect shopping experience for cat owners.
Using AR, cat parents can use their smartphone or tablet to check if their ideal Petrebels’ cat tree fits in their home.
“This is Petrebels 2.0, proving that we are modern, ahead of trends, and have a great understanding of what consumers need,” co-owner Detlef Windeln explains.
Market demand
The company sees a clear trend for larger and stable cat trees. It is why their product range consists mainly of medium and large size scratch trees.
Customer feedback confirms that quality and stability is what matters to the owner as well as the cat. From an industry point of view, small scratching posts are also becoming less interesting, seen in the light of this year’s enormous price increase for container shipping.
The company anticipated this shift and firmly reinforced its position in the market. The warehouse capacity in the Netherlands has doubled, offering reliable delivery performance with 30 containers in stock. By responding appropriately to current supply chain issues, stocks have been at a healthy high level all year. The company currently supplies around 1,100 shops in Europe and delivers its products to 23 countries worldwide.
Design at an acceptable price is what most cat parents want. No wonder that wholesalers and retailers are knocking on the company’s door for their unique scratch trees.