IoT, big data and blockchain (IBB)
As more new players enter the pet market with apps integrated in product applications, IBB is making its mark.
IBB
The internet of things, big data and blockchain, together also known as IBB, are making their mark on the pet industry. In fact, IBB is a trend that is opening the road to many interesting applications. So what exactly are the innovation drivers and how will they effect us? From accessories, food and ingredients, through to production; the future of IBB is set to bring change.
How it all started
It all started – only just a couple of decades ago – with the internet. Connecting everybody in ways we had never been connected, the internet has since become a basic life necessity.
Next came IoT: connecting everything to anything or anyone, anywhere. IoT basically enables a sensor or device to connect to the internet and send or retrieve data. Sensors and chips have become so small and cheap to produce, that their applications are unlimited and opening up a new world of opportunities. This world is called big data. It is the huge amounts of data produced by sensors and chips. Such data can provide enormous insights into behaviour, business processes and much more.