The country’s pet industry association has informed its members about the option to join this temporary government initiative.
The Italian government has launched an initiative called the “anti-inflation quarter,” which aims to encourage price contention and consumer protection.
The initiative, which will last until the end of December, has been agreed to by 32 producers and retailers from several industries and covers basic food and non-food consumer goods.
The country’s Prime Minister Giorgia Meloni said that this is an important step to fight against the current price rise. Italy’s annual inflation rate reached 5.3% in September and has followed a declining trend since the summer.
What about the pet industry?
The pet industry is not part of the agreement between the government and various sectors.
GlobalPETS learned that Italy’s National Association for Pet Food and Pet Care Businesses (ASSALCO) has informed its member companies about the possibility of joining the campaign.
Those interested can directly engage with the Ministry of Enterprises and Made in Italy.
The association clarified that participation “is voluntary” and is an individual company’s decision “in full respect of entrepreneurial freedom.”
Similar plans
In March, France presented a similar initiative as Finance Minister Bruno Le Maire agreed with leading supermarket chains that they would offer the lowest prices possible for a period of 3 months to help consumers battle price hikes.
Croatia recently launched a plan that includes a price cap on 30 different basic products in supermarkets.
Last year, the Greek government passed a new law obliging supermarkets to freeze prices on certain goods. The regulation also required stores to ensure at least one product in each food category was sold at a lower price.
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