Manna Pro® Products aqcuires Hero Pet Brands

Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Dallas-based Hero Pet Brands, a company that provides solutions to pet owner needs including nutrition, grooming, waste pickup and cleanup. 

This is the latest in a series of acquisitions by Manna Pro designed to expand its portfolio into canine and feline wellness, grooming, oral care and flea & tick solutions:

    •    2015: Nutri-Vet®, a line of pet health and wellness supplements developed by vets and offering solutions within Hip and Joint, Skin and Coat, Pain Management, Dental Health, Eye and Ear, First Aid and Calming

    •    2016: Espree®, an industry-leading line of organic aloe-based pet grooming products used by over 10,000 groomers nationwide, as well as Star Horse® Products, a line of flea and tick solutions

    •    2018: VetScience™ and its Fruitables® brand of CalorieSmart® dog treats and food supplements focused on addressing pet obesity and formulated on a foundation of superfoods like pumpkin & sweet potato.  Also, Response Products™, makers of Cetyl-M® brand which offers an alternative solution to joint and hip function.

The acquisition also provides Manna Pro with new customer segments and retailer relationships, an enhanced research and development function and a stronger international footprint.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.