Mars Petcare elevated its former UK sales director Helen Warren-Piper to the post of general manager, a direct replacement for incumbent Deri Watkins who has been promoted to regional president of Mars Pet Nutrition Europe.
With over two decades worth of experience in sales and marketing behind her Warren-Piper will leverage knowledge gleaned from her time at consumer goods giants including P&G, United Biscuits and Premier Foods.
A vocal diversity champion Warren-Piper is a member of Women in Advertising & Communications.
Warren-Piper said: “We have some truly world-leading brands within our portfolio and my team is focused on driving growth through innovation, quality and purpose-led campaigns that really resonate with our consumers.
“One of the reasons I love working at Mars Petcare is because our associates are so energised by our purpose of creating a Better World for Pets, so I’m particularly excited by the task of translating this mission into fun and creative ways that connect back to our core business and brands.”
In recent years Mars Petcare has focused on pet nutrition, in particular growing demand for ‘natural’ petfood products, which has prompted the brand to acquire James Wellbeloved as well as introduce new names such as Crave and Nutro.
The latest articles
US: Veterinary revenues on the rise despite fewer visits
As pet visits decline post-pandemic, diagnostic testing emerges as a key driver of veterinary income. GlobalPETS dives into the findings of a new research.
Younger generations in Italy more open to having pets over kids
A recent survey reveals differing attitudes toward pet ownership, travel and spending between younger and older Italian pet owners.
US: pet welfare plays a significant role in home renovation decisions
Owners care for their companion animals by incorporating pet-friendly home upgrades like grooming and feeding stations.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.