With more than 85 stores and 8,000 different pet products, this Italian company is a retail virtuoso.
A valuable partner for pet lovers
Maxi Zoo Italy is part of the Fressnapf Group, the largest European retail chain dedicated to pet food and accessories. Founded in Germany in 1990, today the Fressnapf Group has nearly 1,400 stores and 11,000 employees across Europe, with a turnover that in 2016 reached €1.86 billion ($2.21 billion). Led by CEO Marco Premoli, Maxi Zoo Italy had reached 75 sales points by December 2016 and achieved a turnover of €90.5 million ($107.6 billion). Maxi Zoo Italy employs 530 people.
Maxi Zoo is a valuable partner for all pet lovers in Europe. Its mission is to “Make Pets Happy” and the company is committed to providing quality products at affordable prices, competent service, and expert advice, in order to pursue its ultimate goal of promoting animal welfare.
Private label strategy
Maxi Zoo has a rich, exhaustive range of 8,000 products for animals (dogs, cats, birds, rodents, fish and reptiles) that meets the growth and nutrition needs of all pets. Its product offering covers all price ranges (from first price to super premium bands) and always guarantees the highest quality, while respecting the most rigorous hygiene and ethical standards.
The company’s fifteen private labels are a strategic pillar that sets it apart from competitors and accounts for about 45% of its turnover. More than 3,000 exclusive products are available in each store, all of the highest quality.
Quality and competence
Maxi Zoo’s greatest strength lies in competence: in fact, advice and expert consultations are offered in stores by its team of dedicated professionals. All staff are trained at the Maxi Zoo Academy to provide all kinds of advice on animal care and well-being. Training programmes involve veterinarians and psychologists and include e-learning programmes plus fifteen days a year in the classroom. Thanks to this unparalleled training programme, Maxi Zoo staff can provide customers with optimum advice on all aspects of their pets’ daily growth, and on living with them. Six of the current Maxi Zoo stores in Italy are XXL Stores. Each boasts an offering of about 15,000 items, setting a new standard of excellence in the sale of products for small pets (fish, rodents and birds). The company is currently introducing a new store format that simplifies purchasing and facilitates customer flow, while emphasizing new consumer trends such as non-food products and snacks. The new stores are also being prepared for cross-channel marketing.
The latest articles
Japanese officials launch inspection to curb pet sales
Local governments want to limit the number of dogs and cats allowed by breeders and pet specialists.
Italian pet wellness company Jampy secures €1 million investment
The Milan-based firm wants to expand its portfolio across Europe and beyond.
Interzoo 2024: record-breaking over 2,000 exhibitors
The leading international trade fair for pet supplies will host exhibitors from 69 countries in the German city of Nuremberg in May.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.