The origin of quality
The way it was
In the 50’s and 60’s feed mills produced petfood as a side stream, mixing animal proteins with regionally sourced ground materials. Businesswise it was a clever idea to work with nutrient suppliers closest to the factory. Also quality control was relatively easy this way. But with little to no variation in their menu, certain animals developed allergic reactions. This led to the introduction of lamb meal, an ‘exotic’ meat component free of allergens.
Uncharted territory
To offer this solution, feed mills needed to look beyond their scope and do business in uncharted territory. It’s all but easy to find the right…
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