Pet business in Bulgaria: towards quality and differentiation

As the minimum wages in both the civil and private sectors in Bulgaria have increased, lifestyles are changing and pet owners are taking more interest in healthy diets for themselves and their pets. They no longer seek quantity but look for quality. Foods without GMOs, gluten free, natural ingredients et cetera are entering the market.
Mass communication campaigns
Nestlé Purina and Mars are increasing advertising budgets to support their TV campaigns, media presence and POS sales, in order to remind custome…
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