Pet food trends and paradoxes in the US
E-commerce was again the fastest growth channel for pet product sales during 2019, growing 26% to reach $12.3 billion (€11.5 billion), with pet food accounting for $8.2 billion (€7.6 billion). However, there are some paradoxes.
Two paradoxes
Within the pet product industry, there is a paradox in relation to pet food formulation/nutrition and pet health. The pet industry offers ‘mass premiumisation’…
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