Pet grooming is booming

A massive market

With Americans owning nearly 90 million dogs and 94 million cats, according to the American Pet Products Association and the APPA National Pet Owners Survey, there are plenty of potential clients for professional pet grooming services. 

Out of an estimated 2018 total sales of $72 (€84) billion in the US pet market, a sizeable portion of nearly $6.5 (€7.6) billion is spent on pet services like grooming and boarding, up from $6 (€7) billion in 2017. 

Today’s global marketplace clearly favours convenience, and a full-range shopping experience often motivates increased sales and repeat business. 

Expanding an existing retail pet business model to include grooming services can be an effective way to stimulate growth, increase customer loyalty and ultimately drive sales. 

Pet grooming services

Over 84% of America’s dog owners have groomed their pet in the last year. Of these, 42% use professional grooming services an average of nearly five times per year, either at a full-service salon (38%) or at a mobile grooming service (5%). Another 6% of dog owners use a self-service center and 49% groom their pet at home. 

Millennials lead the way

Pampering our pets is where it’s at, with millennials leading the way on many fronts. More millennial cat owners take their pet to a professional groomer than owners from any other generation.