Pet Industry news from China

In terms of the proportions of different consumption types, in October 2020, cat food, dog food, pet tools, pet health care and other categories accounted for 74.3%, 29.1%, 11.1%, and 0.1% respectively.

Among the major platforms, Kuaishou platform pet KOL accounted for more than 60%, Tik Tok and Xiaohongshu accounted for 23.3% and 11.0% respectively. From the perspective of user portraits, dogs are more favored by married, male users over the age of 40, and cats are more favored by young and female users.

 

 

Some examples of pet retail chains

Beijing Fuli Pet Shop:

Currently domestically produced products in the store account for 40% of the total, and food products are all foreign brands. The store main business is cats, so cat products sales faster. The sales of MBK (a domestic brand)’s products in the store have always been among the top three.

Yantai City Pet Love:

The store opened four years ago. Domestic brands like Dou Chai and Partner Pet sales quite well. Imported brands like Go, Orijen, K9, and Acana are also available in the store, but is no longer being a major part of distribution. In fact, the promotion of imported brands has always started online, and purchases are made also online. For shops, the unit price of imported food is higher but the profit is lower than domestic brands. In addition, imported food is easily out of stock, which requires stock and flow of funds. Once the product is out of stock, customers may go online for purchase. Comprehensively considering that the store selling imported food

does not have much benefit except for enhancing the store’s compelling

high-end overlook, thus my shop has preferred to sell domestic food.

Favourpets a chained pet shop:

90% of the store is domestically produced,including MyFoddie, Singen, Pire & Natural, Luscious, Black Nose, Bile, etc.

Source: CIPS