petMaxi | Portugal

Background

Although the petMaxi plant was only recently opened, it is part of a group of companies with more than 35 years of experience in animal nutrition. The manufacturing process involves state-of-the-art equipment, such as the vacuum coating system and the ultra-modern bagging line, manufactured by Concetti Group, world leading provider of packaging technology. 

Careful selection

The company analyses all raw materials and final products in their modern and well-equipped chemistry and microbiology laboratories, to ensure product quality and safety at all stages of the manufacturing process. They have IFS certification. From cereals to the noblest of proteins, petMaxi carefully selects ingredients, giving priority to local suppliers and the best ingredients that can be found in Portugal. All raw materials used are free from GMO’s (Genetically Modified Organisms).

Golden egg

petMaxi’s latest launch is the super-premium happyOne Mediterraneum, based on the Mediterranean diet, with fresh ingredients and a European innovation: the introduction of fresh eggs as an ingredient. Eggs are generally considered to be a healthy, complete and easily digestible food, in addition to having a high nutritional value. They are rich in protein, offering all the essential amino acids in just the right concentration and balance. 

Egg protein – ovalbumin – is considered the standard or reference protein with which to compare the nutritional value of other food proteins. Eggs provide A, B and D complex vitamins. Yet another of the components present in eggs is choline, an essential vitamin that benefits the development of the central nervous system in the foetus and is attributed positive effects on memory. By using it freshly and processing it only once, it is possible to preserve this excellent ingredient to the maximum.

Successful business

petMaxi is already exporting to several countries from different continents and is present at the main pet industry events worldwide. Last year, the company could be found at Interzoo (Nuremberg) and Pet’s Arabia (Abu Dhabi). For the remainder of this year, they will be present at Zoomark (Bologna) and Parkzoo (Russia). The company’s brands are happyOne Mediterraneum, happyOne, Campeão, Rufia and Domus.