Polish dog treat producer Maced is acquired

Assisi Pet Care invested in the company to continue its growth strategy in the “fast-growing” pet food segment in Europe.

This transaction, which amount has not been disclosed, comes after the Crescent Capital Group subsidiary European Specialty Lending has provided financing to support Harwood Private Equity’s refinancing of Assisi.

“Assisi Pet Care will be able to gain more control over its manufacturing process and further increase the company’s geographical diversification and coverage across all major European pet food markets”, commented Crecent’s Managing Director Christine Vanden Beukel.

Harwood, together with Assisi Pet Care CEO Peter Mangion, established the company in September 2020 as a pet food buy-and-build platform.

Assisi offers a broad range of branded and private label natural pet foods and treats to large, dedicated pet-specialist retailers, distributors, wholesalers, e-commerce and traditional retailers.

Maced, which claims to be the largest producer of dog treats made with natural air-drying technology, has been in the business for 30 years in Europe, Russia and the United States. It also counts with its own private labels.

The Polish entity is Assisi’s third acquisition in the last 2 years. In March 2021, it invested in Town and Country Petfoods Limited, a UK-based supplier of natural cat and dog foods and treats that operate under the Hi-Life brand. In October 2020, it acquired Hollings Limited, a UK supplier of natural dog treats.