Record numbers of exhibitors for the first ‘live’ international pet industry event in Europe

Post-COVID pet world

The COVID-19 pandemic has impacted both consumer habits, as well as the worldwide economy. As the doors are about to open at the 19th Zoomark International expo, more than twice the number of anticipated exhibitors (taking up twice the exhibition space) have already registered. More than 400 exhibitors from 40 countries (and still counting) will be presenting their products live, after more than 18 months of online only.

New trends, new format

The industry trade show, the only international one to be held in person in Europe in 2021, heralds a new approach to connecting and networking. The ‘phygital’ formula combines a return to the in-person interaction, with advanced, digital solutions that have become part of everyday life.

The fair’s layout, which had to be extended to host all exhibitors, now covers halls 25, 26, 29 and 30 of the Bologna exhibition centre. Apart from being able to host more exhibitors, the larger expo area will enable visitor routing for safe distancing.

In this way, more visitors can be welcomed in full compliance with health regulations. Two separate entrances to the venue – Piazza Costituzione and the North Entrance – will also ensure a proper and safe spread of visitors to the expo.

The traditional showcase area for Zoomark International comprises the new products area. The area has been fully revamped, to even better show off the latest in products, trends, lifestyle, and pets as valued family members.

In-depth pet health and care

The Assalco-Zoomark Report is the main topic of the opening conference. In addition, pet health and pet care are the special focus of four events – a conference and three seminars – during the expo this year. Organised in close collaboration with ANMVI, the Italian National Association of Veterinarians, these events will highlight animal nutrition. Last, but not least, changing trends in pet care in the diversified Western European market will be the focus of a conference organised in collaboration with Euromonitor.

A digital preview will be available from 3 to 9 November, via a platform that is also a valuable business network. The platform can be used by exhibitors and visitors to meet and schedule appointments during the duration of the fair.