Royal Avebe | The Netherlands

Royal Avebe offers the pet food industry a wide portfolio of high-quality ingredients from potatoes, ranging from functional starches for texture to potato proteins for nutrition. This makes the company a valuable partner for natural and balanced pet food.

Putting customers’ needs first

Today’s pet owners are demanding more from pet food producers in terms of availability, quality and products that respond to trends in line with their beliefs. The Dutch cooperative Royal Avebe helps pet food producers to meet these demands, even when they face challenges such as volatile pricing, lack of availability or regulatory bans on certain ingredients.

The company’s portfolio includes solutions to stabilise the final product, textures, gelatine replacements for ingredients functioning as gelatine, gums and SDAP in the dry, wet and snacks/ treats segments. In the newly built and fully equipped Avebe Innovation Center, application development can be done together with customers tailored to their specific needs and wishes.

Going the extra mile

Even after over 100 years, the company is still bursting with ambition and is always looking for ways to create even more value from potatoes. One way the company goes the extra mile is by offering advanced analytical capabilities such as analysing glycoalkaloid contents, which helps customers save money and time, and it has a dedicated customer service team to handle information requests.

High-quality ingredients

Royal Avebe processes non-GMO starch potatoes grown by the cooperative’s members into high-quality and functional potato starch and potato protein at plants in the Netherlands, Germany and Sweden. The group does its own natural breeding and development work to ensure healthy seed potatoes and sustainable potato varieties.

Reliable and transparent partner

The in-house supply chain guarantees stable quality and availability plus quick and on-time deliveries around the world, which is essential in today’s fast-paced society. The company guarantees compliance with the highest industry standards through audits and certifications such as ISO 22000, GMP+ and FSSC 22000. It can meet pet owners’ growing demands for transparency with full insight into product origins and manufacturing processes.

Sustainable cooperation

The strategy includes a focus on reducing the environmental impact from farm to fork and developing long-term sustainable customer relationships to contribute to healthy and balanced pet food together.