Examining the emergence of meat treats and its contribution to the meat-overconsumption by dogs.
Chicken in pet treats
Not that many years ago, new dog treats emerged into the pet food channels, these treats were made with high levels of chicken and were called chicken jerky or chicken tenders. These were not the first meat containing treats in the market, but they were the first predominately dried meat products.
The marketing of these meats played upon the fact that dogs find meats and meat flavours palatable, but did not recognize that dogs were omnivores (not carnivores like cats). Simply, what could be wrong with giving more meat as treats into the overall food regime of a dog? After all, dogs like meat products so eating more should not be harmful or nutritionally incorrect.
Most of these were made in China from the chicken ‘loin’ which was abundant, easily dried and then irradiated. The market grew quickly to hundreds of millions of dollars as consumers embraced new product marketing where higher meat levels in products was somehow better for dogs.
Production of chicken jerky
According to historical definitions, jerky is lean meat that is trimmed of fat, then cut into strips and dried to prevent spoilage. Water activity must be controlled if the dried meat were to be deemed safe. The process is relatively simple. Meat smoke houses made meat jerky from many meat sources coupled with high amounts of salt or sugar to reduce water activity and control microbial growth. Chinese jerky did not add sugar or salt but focused on a dryer finished meat jerky.
The latest articles
Supertails raises $15 million in Series B funding
The Indian start-up wants to gain more customers and enhance its offline business strategy.
Lyka Pet Food expands manufacturing capabilities to Victoria
The Australian pet food manufacturer aims to improve its logistics strategy.
From Symrise to Pets at Home: a new round of appointments in the pet industry
As many as 8 pet players have recently appointed top-level executives to their management teams. GlobalPETS takes a look.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.