South-east Europe: Facts and figures
We highlight Bulgaria, Greece, Hungary, Romania and Turkey. How are these different pet markets developing and where do the opportunities lie for those looking to enter them?
Bulgaria
In 2016, most of the pet products across all categories were designed to offer new, fun ways for pet owners to bond with their pets and spend more time with them. The health, wellness and care segment of the pet industry will continue to evolve.
Consumers have changed the way they think about this aspect of their pets’ lives: they are now more demanding, educated and opinionated on how they care for their pets, which has led to an increased focus on premium pet food and nutrition.