Tractor Supply rebrands its pet business
The US rural retailer seeks to attract new customers to Petsense.
The company announced that its loyalty program Neighbor’s Club will add new services for members through its rebranded pet-exclusive retailer Petsense by Tractor Supply.
“The latest updates to Neighbor’s Club, which currently has more than 26 million members, are designed to meet evolving pet customer demands by adding ways to earn new services like free pet washes and grooming,” said the company.
The retailer anticipates that the expansion will deepen relationships with existing customers and help attract new customers.
Tractor Supply operates 178 Petsense stores across 23 US states. The company will refresh the locations with new signage and décor by the end of the year.