Trends in leashes, lines, beds and cushions – where fashion and comfort mix

An all-in-one convenient leash

The concept of an all-in-one convenient leash has resulted in the introduction of new leashes equipped with things such as treats holders, water bowls, and of course, poo bag holders.

Leash fashion is taken care of with designer branding and colours, but the humble short lead may not be the future as we try to exercise our dogs under control. Dog training is desirable, but many people prefer not to let their dog entirely off the leash, or are not allowed to do so by law. Longer, retractable leashes and lines combine safety and responsibility, and it is here that the human trend for tech and fitness has really overtaken purely functional leashes.

Smart leashes

As a result, the humble leash has seen an upsurge in style and technology! Smart leashes, such as Go by PETKIT are high-tech, retractable leashes. Their functionalities include measuring walking and activity; linking to a smartphone via Bluetooth. Such USB rechargeable leads (with the possibility to charge your own phone too) are also designed to be more comfortable to hold. What is more, LED lights are a popular tech addition. They ensure walking your dog in the dark is safer.

The TUG 360-degree lead offers maximum comfort while walking the dog. The lead is extendable and a rotating section on the handle ensures maximum free movement. To counter the – for the owner uncomfortable – pulls of their dog, the SmartLeash absorbs the shocks, thanks to a shock-absorbent bungee/elastic attachment.

Support for painful joints

Pet beds and cushions are subject to the same trends as their counterparts for human use. As pets live longer (just as humans), the trend is for luxury, long-lasting, easy to wash and padded, orthopaedic bedding. Pet beds are now also being designed to support joints and keep older dogs and cats happy and safe. The use of memory foam is widespread, again matching human demand in assisted posture.

Similarly, the demand for luxury pet bedding is growing. Typically, this market features anything from a pet four-poster bed, a designer mini-sofa or upholstered chair pet bed matching the owner’s interior.

Anti-anxiety

Separation-related issues in situations where dogs are left at home for longer periods of time, while owners go out to work, are driving the demand for anti-anxiety accessories. Anti-anxiety beds have a super-fluffy, softly padded design that supposedly allows the dog or cat to sink into the surrounding comfort and give them a feeling of snug safety. Taking things even a step further are beds with a cover that turn it into a den in which pets, especially cats, feel sheltered.