You get what you pay for
It is a reasonable assumption that ‘you get what you pay for’. Being one of the many purchasers of pet food, does the same logic apply?
Beyond survival
All pet food in North America and Europe has to meet certain legal requirements and nutritional standards. These nutritional standards meet the pets’ dietary requirements for survival. But that leaves the question what diet is needed to help the pet thrive and reduce veterinary costs. Like human food pet food has been categorised into quality segments, like economic, standard or quality. The information on the label will show the ingredients listing and should show the differences between the product segments.
Categories
The following overview shows the formulation, philosophy and ingredients used in the different categories of pet food.