Sven Gravendeel

How to win the hearts of millennial consumers?

The millennial target group is too big and provides too many opportunities to ignore, but it presents us with a challenge.

Transparency: the all-important ingredient

Blockchain is about to change the pet food industry for the better, as it makes 100% transparency the norm.

Bursting with natural proteins

Hydrolysis is a widely used and abused term in the pet food industry but done right it can deliver a new source of powerful proteins. 

A great catch

A well-balanced diet is essential for healthy living. That goes for humans as well as pets. Good food provides the body with all the nutrients, vitamins and minerals required to function optimally and prevents a wide range of serious health problems. For good reason, functional foods and supplement-enriched products have become an inextricable part of our everyday menu. And now pets get to taste the same benefits.

Trust is good, control is better

As we all know, delivering quality starts at the source. To produce the best results, excellent ground materials are essential, but that is just the start. It is what happens next in the production and transport process that determines the quality of the end product.

Better together

For most of recorded history, pets have been part of our daily lives. From the start, especially dogs offered much more than just furry companionship. They are said to be man’s best friends for a reason.

Pet health is a gut feeling

While pet humanization is not exactly a new trend, the belief that pets are full-fledged family members continues to grow. Today more than ever pet owners pay close attention to what ends up in their companion’s bowls.

Insight is the answer

Public inquiry

The best business is honest business. It is that simple.

The origin of quality

The way it was

In the 50’s and 60’s feed mills produced petfood as a side stream, mixing animal proteins with regionally sourced ground materials. Businesswise it was a clever idea to work with nutrient suppliers closest to the factory. Also quality control was relatively easy this way. But with little to no variation in their menu, certain animals developed allergic reactions. This led to the introduction of lamb meal, an ‘exotic’ meat component free of allergens.

Transparency is key

In the modern pet food business, integrity is the unique selling point