Helen Bennie

Making shelves come alive

New technologies – such as tracking, dynamic pricing and extended reality – hold the promise of significantly boosting in-store sales. This is how!

How travel is driving new market opportunities for pet accessories

As we travel more, so do our valued pet family members. Pet accessory suppliers  are latching on to this trend with  bespoke products and services.

The grain-free trends today

Many people are trying gluten- or grain-free diets as a way of potentially improving their own health and well-being. So it is not surprising to see gluten- and grain-free pet foods are growing in popularity too, as humanising pet owners also consider the potential benefits of these diets for their animals.

The importance of personalisation

Nowadays, human marketing trends are a sure-fire indicator of where pet trends will go next.   

Impextraco

Sustainable new product development is gaining momentum as climate change gets higher and higher on the global agenda. But there is still a long way to go.

Creating a sustainable future

One of the most-used English words of 2018 is ... single-use. Which does not really come as a surprise.

Pets - Becoming more human than ever before

As pet owners are lavishing more money and care on their pets than ever before, the demand for pet food products and services is becoming increasingly ‘human’.

Waste not, want not

Now that the devastating impacts of plastic waste are evident to all, companies are looking for sustainable alternatives.

A pet’s life online

Pets and social media: the cute and lovable pictures of animals on social media are turning them into the ultimate marketing tool. 

A global village

The decline of a national narrative is being replaced by the rise of a multicultural market.

Sustainability on the rise

Let us have a look at the development of sustainability as an item on the corporate agenda, and at the way, businesses have evolved from simply doing green charity to executing an authentic sustainability strategy. 

Modern pet owners and content trends

Effective marketing communications

You do not have to have billions to create great marketing, but clarity is key. Always remember: KISSing is good for you!

Life-changing technology

The Internet was created less than thirty years ago, but the technology landscape has evolved at break neck speed ever since. How does technology impact consumers’ lives and expectations? 

Soulful marketing