Helen Bennie

New technologies – such as tracking, dynamic pricing and extended reality – hold the promise of significantly boosting in-store sales. This is how!

As we travel more, so do our valued pet family members. Pet accessory suppliers  are latching on to this trend with  bespoke products and services.

Many people are trying gluten- or grain-free diets as a way of potentially improving their own health and well-being. So it is not surprising to see gluten- and grain-free pet foods are growing in popularity too, as humanising pet owners also consider the potential benefits of these diets for their animals.

Nowadays, human marketing trends are a sure-fire indicator of where pet trends will go next.   

Sustainable new product development is gaining momentum as climate change gets higher and higher on the global agenda. But there is still a long way to go.

One of the most-used English words of 2018 is ... single-use. Which does not really come as a surprise.

As pet owners are lavishing more money and care on their pets than ever before, the demand for pet food products and services is becoming increasingly ‘human’.

Now that the devastating impacts of plastic waste are evident to all, companies are looking for sustainable alternatives.

Pets and social media: the cute and lovable pictures of animals on social media are turning them into the ultimate marketing tool. 

The decline of a national narrative is being replaced by the rise of a multicultural market.