Rita Buffagni
Country report: Italy – A holistic approach to pet care
The many new pet parents in Italy want the best for their pets. Not only premium food, but also the best possible care, in all senses of the word. And that provides opportunities for innovative products.
Italy, a pet lovers’ country
With over 62 million pets – 8.2 million dogs and 7.9 million cats – Italy is definitely a pet lovers’ country!
Italy: a dynamic market
The positive trend of the Italian pet market continues.