Rita Buffagni

Country report: Italy - A holistic approach to pet care

The many new pet parents in Italy want the best for their pets. Not only premium food, but also the best possible care, in all senses of the word. And that provides opportunities for innovative products.

Trends & Insights

21 Apr 2023

Italy, a pet lovers’ country

With over 62 million pets – 8.2 million dogs and 7.9 million cats – Italy is definitely a pet lovers’ country!

Trends & Insights

8 Oct 2021

Italy: a dynamic market

The positive trend of the Italian pet market continues.

Global Pet Industry

13 Oct 2017